Contrary to the Disney view, the world is a very big place.
There are more than 187,000 hotels worldwide with over 17.5 million guest rooms to fill. The US alone offers travelers more than 54,200 choices in hotels, with more than 5 million guest rooms available every single night.
Compare the availability of options with the limited travel opportunity of the average tourist and its easy to see the need to differentiate yourself from your competition. This is where creating interest comes in.
Is there already something that sets you apart? Is your building the newest or oldest? Are you green? Have an award-winning restaurant? What about a pool, hot tub or spa? Have you been visited by the rich and famous? If any of these apply, you have a head start in the interest game. There is already a reason to visit you….already an inherent interest.
It’s not always that easy, though. What if you’re a part of “hotel row” in your city? If the physical attributes do not set you apart…what do you do? It’s often people that make a place. Who are the people that make up your customer experience? Why have they chosen to work there? What do they love most about their position?
They call them Human Interest stories for a reason. People are always interested in other people. It’s human nature. By introducing your people through interviews and photos on your website, you are creating interest in your reader. You are establishing a connection (no matter how small) with your site visitors. This simple introduction can set the tone for the entire visit. Your readers feel more like they are visiting a friend than a business. Who wouldn’t want to visit a friend?
Travel Writer 360 specializes in helping you create interest in your establishment. We create content that engages your site visitors and keeps them connected enough to visit again and again. When it is time to travel, you will be their first choice…their only choice.